Industry UpdatesSouthern Oregon January 23, 2023

Do you wish to sell your home? The Price is Right!

Do you wish to sell your home? The Price is Right!

Ashland, OR real estate market with a home for sale with a realtor providing guidance on pricing and market value to generate buyer interest

The Importance of Setting a Reasonable Home Sale Price in Today’s Market

The housing market slowed down last year as a result of rising mortgage rates, and this had an effect on home prices. This means you should lower your expectations if you plan to sell your home soon. An explanation from realtor.com reads as follows:

As “… some of the more prominent pandemic trends have changed, sellers might wish to adjust accordingly to get the best deal possible,” it is suggested that sellers make adjustments in light of these new realities.

Why Pricing Your Home Correctly Matters in a Balanced Market

Pricing your home correctly in a more balanced market can significantly impact your bottom line and the speed with which your home sells. The truth is that, even in this competitive market, houses that are reasonably priced continue to sell.

The Importance of Setting a Reasonable Home Sale Price

Your asking price is a message to potential buyers, especially in the current market.

Avoiding the Pitfalls of Over- and Under-Pricing Your Home for Sale

If you price it too low, you risk losing potential buyers who assume there must be something wrong with the house because of the price.

A high asking price can turn off potential customers. A price reduction may be necessary if your house has been sitting on the market for a while with little interest. Some potential buyers may view a price reduction as a warning sign and wonder what could be wrong with the house.

Get the price right from the start to avoid both of these problems. Professional realtors have the expertise to assess market conditions and set prices accordingly. They’ll weigh the asking price against the value of comparable homes in the area, market conditions, buyer interest, the home’s condition, and other factors. Doing this will give you better offers and possibly a faster sale.

To sum up

Priced at or near the current market value, a home still sells quickly. Talk to a reliable real estate agent to ensure your home is priced correctly, generates the most buyer interest, and causes you the least stress.